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Selling Phenom: 5 Keys to
Open House Success

home selling articles and tips

 

One effective marketing tool for home sellers is to host an open house. However, there’s more to this than just putting the date on your schedule and inviting people in. You want to make a great first impression on people, and you want them to see how perfect the house is for their family. Here are a few tricks to help you make your home irresistible to potential buyers.

Clean, Clean, and then Clean Again

Your home really cannot be too clean for the open house. In fact, it may be worth the investment to have an outsider come in and deep clean trouble areas like your kitchen and bathroom. Wash the windows and steam clean the carpets so that your home can pass any white glove inspection.
This includes getting the clutter out. You want the home to feel large and airy, and that means opening up wall and floor space. Try to drop down to the bare essentials and put everything else in storage pending your move.

Snacks and Drinks

Although your real estate agent may be there to assist everyone at the open house, he or she may or may not provide goodies or beverages. Before your open house, you can set up a punch bowl and cookie jar so that visitors can indulge. This can also be a good opportunity for them to relax and begin picturing your home as their own.

Get Rid of Pets

Distractions should be banished before you put out your first open house sign. Pets and their accessories are at the top of the list. You don’t want someone who dislikes cats to decide against your home just because they saw a litter pan. Send the critters to a friend’s house for the day, and don’t forget to take the leashes, crates, and food bowls with you.

Make it Generic

Personal items should also be removed. It’s hard for someone to see themselves living in your home if the family picture takes up the space above the mantle. Pack up the pictures, awards and other mementos to make the home feel more generic. This can be a little sad for you, but it will help your house sell a lot sooner.

Let a Professional Assist You

Finally, let a professional Realtor help you with the process. Many, like those at Mark Fox Company, know how to effectively market the open house, and they’ll get the signs out. They can also advise you on clutter that should go and other changes that you might want to make as you set the stage.

Also, you should make yourself scarce on the day of the open house. Ideally, you’ll want to make plans to spend the day out and about so that you won’t be tempted to swing by and see how it’s going. Again, the goal is for other people to picture the home as theirs, and that’s hard to do when the current owner is in the next room.